The Laszlo Glow
Imagine telling the most beautiful women in the world, “You need to wash your face.”
That's exactly what Dr. Erno Laszlo did and it made him one of the most sought after dermatologists in New York and Hollywood.
Erno Laszlo, a pioneer in 20th Century skin care, believed beautiful skin was no miracle. Beautiful skin, he said, was the result of a commitment to a proper cleansing ritual and the use of prescribed skincare products to match his client's concerns - a bespoke approach to skincare.
The Age of Cold Cream and One Face Cream Fits All
If they did wash their face, it was with harsh soaps that stripped the skin of natural oils. Their moisturizers were almost always one face cream fits all. Dr. Laszlo put a stop to that.
Erno Laszlo to the Rescue
Erno Laszlo introduced American women to the concept of the Double Cleanse with its facial cleansing oil, beauty cleansing bar and its splashing technique. He analyzed women's (and men's) skin giving them precise techniques for their personal cleansing and prescribed the exact products for their particular skin type and concern. The results were startling. Beautiful, radiant skin emerged everywhere.
Thus was born “The Laszlo Glow.” And, everyone wanted it.
The Influencers of the day, celebrities, socialites and stars of Broadway and Hollywood, flocked to his office. Everyone from Greta Garbo and Katharine Hepburn to Audrey Hepburn and Marilyn Monroe were his devotees.
Audrey Hepburn once famously said, “I owe 50 per cent of my beauty to my mother and the other 50 per cent to Erno Laszlo."
Each Double Cleanse is concern specific and full of powerful actives to deliver instant, visible results.
Proper cleansing is the foundation of beautiful skin. When the compliments start, just say, “It’s the Erno Laszlo Glow.”