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Monthly Archives: January 2013

  • Erno Laszlo Skin Care

    Imagine for a moment the ultra glamorous movie stars and female icons of the 1950’s and 60’s. Such awe inspiring beauties as Audrey Hepburn, Marilyn Monroe, Ava Gardner, Grace Kelly and the fiercest of them all Jacqueline Kennedy O’Nassis. Their photos were taken BEFORE the age of air brushing and Photoshop, so when they were having a "bad skin day", well, what was a girl to do? They each owned their own particular brand of beauty, and I want to share with you their secret….Erno Laszlo.

    A little history:

    Erno LaszloIn 1921, Erno Laszlo completes his studies in skin pathology and skin disease with Professor Max Joseph, "the father of modern dermatology".

    In 1927, Dr. Laszlo heals Hungary's Princess Stephanie of acute acne, restoring her self esteem. He also successfully treats Frida Gombaszogl, one of Hungary's most celebrated actresses after she is shot in the face at point blank range by a rejected suitor.Frida Gombaszogl

    Encouraged by his successes, Dr. Laszlo opens the first Erno Laszlo Institute of scientific cosmetology in Budapest.

    Years later, after opening a skin institute on Fifth Avenue in New York and building a clientele that included Hollywood's most elite, Women's Wear Daily would announce that Erno Laszlo skin care  was "in demand" and the most "pivotal line now".

    Marilyn Monroe was not only a devotee of the line but also a close personal friend of the Dr.'s. When newspapers around the world carried photos of her death bed, jars of Erno Laszlo Active Phelityl Cream could be seen on her nightstand.

    During the 1960's, the list of clients seeking treatment from Erno Laszlo grows to include Jacqueline Kennedy and her sister, and the luminous Audrey Hepburn who is famously quoted as saying "I owe 50% of my beauty to my mother and 50% to Erno Laszlo."


    In 2009, Laszlo again revolutionized the skincare market with the introduction of its Firmarine line which contains the super- nutrient algae Spirulina Maxima to firm, nourish and moisturize the skin.

    And today, in 2013, the rich tradition continues. The famous Erno Laszlo Institute has re-opened and will also be featuring a display of some of Marilyn Monroe's personal effects, including that iconic jar on her nightstand.

    I, personally, have fallen in LOVE with this line. I have been truly amazed by the intense healing power of the 3-9 Formula cream, the Timeless Skin Serum, Hydraphel Day Cream, and one of my favorites, the Phelityl Cleansing Bar. It's soap! Yes, soap. I have always just felt, I don't know, cleaner, when I wash with soap and this bar washes away ALL traces of my make-up so Im not left with those yucky brown streaks on my white towels when I dry my face.

    The best news? I am offering FREE skin care consultations with the Erno Laszlo line during January and February. Hopefully you are reading this and live in the Richmond area. If you don't live in the area, don't worry, we aren't leaving you out! A $150 qualifying purchase on the web site will get you a free gift of the Firmarine cream! A $100 value! BUT, not only am I offering the FREE consultation, if you make a purchase of at least $150, I will be giving FREE mini-facials! I give a pretty good facial massage, if I do say so myself! And, if you cant make it by, please feel free to call the shop and ask me any question you may have about the Erno Laszlo line. I'm out to turn you in to a fan just like I am!


  • Hello Everyone!

    Hello Everyone!

    Let me introduce myself. My name is Laurie Edwards and I am the Boutique Manager here at the Elements Beauty Shop storefront in the historic Carytown shopping district in Richmond, Virginia.

    Welcome to my first blog post! In the weeks, months, and (hopefully years) to come,  I will be blogging about several topics related to our store and website such as: the history of some of our most revered products, product reviews, tips on how to choose the right product for you, natural vs. organic products, in-store events and website promotions and so many more. I have so many ideas that I cant wait to share with you! But FIRST, I would love to introduce you to the great staff behind the website, the store, and behind YOU, the customer.

    Since I've already told you MY name, I'll start with me. Since my early 20's (just a couple of years ago) I have worked in the beauty industry. First as a model, then as a beauty consultant and specialist, as an esthetician, a make-up artist and lastly as a devoted user. Just like any of you, I have subjected my skin to so many abuses, including bad diet choices, medications, smoking *eek!*, my sun loving addiction, etc. But through it all, I have always used some kind of beauty regimen for my skin. I never fail to moisturize my skin right out of the shower, both body and face.  As a result, and thanks to good genes Mom and Dad!, I have managed to avoid so many of the pitfalls associated with aging skin.

    As a make-up artist, one of my most asked questions has been how to achieve that flawless makeup look sported by red carpet celebrities and models in magazines. The secret is the canvas!


    That's right, without good skin and short of being airbrushed, you can't achieve a smooth, flawless look unless you have healthy skin underneath!  Fortunately, my passion is to make EVERY woman feel beautiful!  So in the weeks and months to come, please feel free to email me your questions, concerns, and blog topics you would like to see at  In the mean time, it's nice to meet you and hope to see you in the store sometime! P.S. I will be 45 in May!
    JessicaNext, let me introduce you to the beautiful Jessica Farrar, Boutique Associate. Jessica is a senior at Cosby High School and will be attending Longwood University in the fall. I have known Jessica for about 4 years now and I can tell you, she is beautiful inside and out! All of us at Elements Beauty Shop are so proud of the outstanding young lady that she is. Thanks to the experts at such companies as Erno Laszlo, Jurlique, Kneipp and AHAVA that have provided such excellent training for us, Jessica is well on her way to becoming an expert in skin care. With her easy smile and equally easy going and helpful attitude, she is a pleasure to work with and I'm sure you will find it a pleasure to work with her, just as we do.

    Our Philosophy

    If We Wouldn’t Use It, We Won’t Sell It.

    We are devoted to bringing you the finest niche, boutique, natural and organic fragrances and personal beauty care products available. You can feel sure when you shop with us that the fragrances and skin care products on our website are authentic, proven effective, have a sterling reputation and are safe for you and your family to use. Elements Beauty is proud to be an Authorized Retailer for the products we carry.

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