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About Elements Beauty Shop


Specializing in luxury and natural skin care, bath and body products, and fine fragrances for you and your family.

Our Mission - To Delight

We will delight our customers everyday with superior customer care and top quality luxury and natural beauty products for a beautiful life -- all on an easy-to-use website.

Our Philosophy

If We Wouldn’t Use It, We Won’t Sell It.

Elements is dedicated to bringing the beauty boutique experience to you as you shop our website. We offer the finest cruelty-free luxury, natural and organic skin care & personal beauty care products available. You can feel sure when you shop with us that the products on our website are authentic, proven effective and have sterling reputations. Most of all, they are safe for you and your family to use. Elements Beauty is proud to be an Authorized Retailer for the products we carry and devoted users of our brands.


Jeanie Rule of Elements

Cynthia Barnett

Who We Are

Elements Beauty is a family owned and operated web-based retailer with a boutique for luxury and natural personal beauty care products in our hometown of Richmond, Virginia. When you contact us, you're more than likely to receive the personal care of one of the owners. As we are a small, women-owned business, we support and partner with other small, independent businesses, whenever possible. 


Our boutique, Elements of Carytown, is located in the historic shopping district of Richmond known for local, independently owned shops, boutiques, restaurants and specialty stores. Shoppers visit Carytown for the unique, the unusual, and the hard- to-find high quality products for creating a beautiful life. We are proud to say Elements of Carytown fits right into the neighborhood.


Thank you for visiting!

Sherry Burgess

Jeanie Rule
Vice President/Owner

Cynthia Barnett
Shipping and Receiving Specialist