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Elements of Carytown was featured in the Spring/Summer issue of Richmond Magazine Carytown Guide, highlighting the unique influencer approach to marketing in the Elements Beauty Blogger Program. Since the issue, two new bloggers have joined the program, Jordan Taylor of PetiteModernBlog.com and Alyssa Halter of LifeofbLyss.


Over 60 Richmond beauty lovers gathered on May 7th for the Skin is In: Elements Beauty Bash hosted by Elements of Carytown. Check out this fun haul from the event by Elements Beauty Blogger Jordan.

On June 14th, Elements of Carytown was a featured sponsor at the Beauty Wanderlust Brunch at Water Coastal Kitchen. Elements Beauty Blogger Christina shared travel beauty favorites from Elements to the sold out crowd and Elements filled the attendees swag bags with Erno Laszlo, Kneipp and Juara product samples.

When CBS6 wanted to do a segment on expired makeup, they turned to Elements co-owner Jeanie Rule. Jeanie shares tips on keeping track of your makeup and skincare in this clip from Virginia This Morning.


Elements of Carytown was featured in this roundup of new shops in Carytown from Richmond Magazine in 2014. Elements of Carytown sells natural and organic luxury bath, body, hair and skin care products. “Out of all the lines we carry, the main criteria is that they have no animal testing,” says Sherry Burgess, who opened the shop with Jeanie Rule in November 2012. “Your skin is your largest organ,” she adds. “You need to take care of it.”
The natural skin care boutique carries Erno Laszlo, a medically based skin care line that was coveted by Audrey Hepburn and Marilyn Monroe. Other apothecary lines include Malin + Goetz body butters and vegan FarmHouse Fresh products. Juara Skincare uses candlenut oil, tamarind and red sandalwood in its products. The shop isn’t just for ladies. Jack Black, an all-natural skin care line made in Texas that is sold at Elements, comprises shaving products and colognes. Full article

In 2013, Elements of Carytown was featured in Richmond Magazine.
The newly opened Elements of Carytown offers the entire product line of Lazlo, the Hungarian-born dermatologist who founded the ritzy Erno Lazlo Institute and helped to give Hepburn, Marilyn Monroe and other classic lovelies their luminous glows. An upscale family-owned beauty boutique, Elements sells a wide array of exclusive bath items, skin cremes and perfumes not often found in department stores. "We also carry products for men, like the Grooming Lounge, a shaving line out of Washington, D.C.," says Elements co-owner Sherry Burgess. Elements' boutique manager, Laurie Edwards, counsels customers about how best to use the products. "People may want to buy something for dry skin when they don't have dry skin at all," Burgess says, adding that the staff at Elements will sit down with customers for one-on-one consultations. The shop, at 3425 W. Cary St., specializes in natural and organic merchandise, such as that offered by Australia's exclusive Jurlique company. They stock products for kids, too. "We've had a lot of parents come in because they were looking for organic skin care for their children," Burgess says. Full article

Elements skincare and beauty event with actress/makeup artist Eva Divirgilis was featured in this fun roundup of holiday shopping from Richmond Magazine. Check it out here.

RichmondMom.com loves Elements! Sarah Cole of SarahsMotherBlog talks about Elements organic and Chemical-free product offerings. Read more.

Find us on Virginia Tourism’s list of retailers here.